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Stasis
Deliverables
Brand Identity
About
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CPK Rebrand
Deliverables
Brand Identity
About
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Landmark
Deliverables
Brand Identity
About
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Gumuseum
Deliverables
Brand Identity
Brand Expression
Print Collateral
Environmental Graphics
Architectural Visualization
About
Gumuseum is a spectacular, larger-than-life museum exploring the history and production of chewing gum. Interactive elements immerse guests in a more fun world made of 100% sugar. Using technology, digital experiences, and physical set design, Gumuseum stretches the limits of how museums can be both educational and interactive.
This is a conceptual render of the museum exterior designed in Cinema 4D. The large open space is designed to be inviting and open to play. Layered gum elements create gum explosions scattered throughout the courtyard, adding to the splashes of color in the area. The logo provides a photo opportunity and acts a sculptural element.
Various typographic lockups were tested using the original name "Museum of Gum." The final name "Gumuseum" conjoined two words (Gum + Musesum) like squished pieces of gum.
The characters within Gumuseum's logo were iterated upon using hand-drawn sketches before being digitized.
Glance
Deliverables
Brand Identity
Brand Expression
Package Design
Social Media
About
Glance is an eyebrow pencil brand that focuses on clean, long-lasting application while using natural ingredients to keep skin feeling healthy. The clean design focuses on the user’s natural confidence, elevating them and allowing them to be true to nature.
Glance's brand centers nature, elegance, and simplicity. A printed book was created to showcase the brand guidelines.
© 2026 Matt Diaz